10 general skills or competencies (Job family competencies) for E-commerce Marketing Manager
Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Lists and describes fundamental practices in AB testing.
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Level 2 Behaviors
(Light Experience)
Tracks and reports A/B testing results to assess the effectiveness of marketing initiatives.
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Level 3 Behaviors
(Moderate Experience)
Verifies A/B testing results to support continuous optimization of digital creative components.
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Level 4 Behaviors
(Extensive Experience)
Manages the implementation of the entire A/B testing life cycle.
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Level 5 Behaviors
(Mastery)
Promotes the significance and value of continuous A/B testing to ensure optimal business growth.
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Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Lists fundamental advertising technologies and tools.
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Level 2 Behaviors
(Light Experience)
Supports the development of advertising activities to attract current and potential customers.
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Level 3 Behaviors
(Moderate Experience)
Supervises the team in translating messaging strategies into advertising assets.
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Level 4 Behaviors
(Extensive Experience)
Recommends the most appropriate and effective advertising sources based on the business requirements.
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Level 5 Behaviors
(Mastery)
Promotes excellent advertising image to maintain a positive reputation within our industry.
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13 soft skills or competencies (core competencies) for E-commerce Marketing Manager
Skill definition-Gathering, outlining, evaluating, and interpreting data to develop and implement informed, tactical business decisions in the face of uncertainty.
Level 1 Behaviors
(General Familiarity)
Cites the two types of business statistics and describes their respective usage.
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Level 2 Behaviors
(Light Experience)
Assists in preparing statistical modeling that allows our business to make informed decisions.
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Level 3 Behaviors
(Moderate Experience)
Creates and maintains statistical analysis on computers with specialized software.
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Level 4 Behaviors
(Extensive Experience)
Creates a new type of solution for a problem that has not been solved by other statistical methods.
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Level 5 Behaviors
(Mastery)
Designs analytical tools like statistic and financial modeling to generate business insights.
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Skill definition-Obtaining financial information and applying financial understanding to foster sound judgment and correct business decisions.
Level 1 Behaviors
(General Familiarity)
Describes the differences between bookkeeping and accounting.
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Level 2 Behaviors
(Light Experience)
Applies techniques to maximize profit and minimize losses that affect our business's financial status.
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Level 3 Behaviors
(Moderate Experience)
Handles challenges and unexpected budgetary issues and adheres to corporate policies.
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Level 4 Behaviors
(Extensive Experience)
Develops clear financial vision to guide employees in achieving organizational purpose and goals.
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Level 5 Behaviors
(Mastery)
Creates strategies to reach critical financial goals and business objectives.
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Summary of E-commerce Marketing Manager skills and competencies
There are 0 hard skills for E-commerce Marketing Manager.
10 general skills for E-commerce Marketing Manager, A/B Testing, Advertising, Campaign Management, etc.
13 soft skills for E-commerce Marketing Manager, Business Statistics, Financial Acumen, Planning and Organizing, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a E-commerce Marketing Manager, he or she needs to be skilled in Business Statistics, be proficient in Financial Acumen, and be skilled in Planning and Organizing.